It’s no secret that the world of medicine is constantly changing. To stay ahead of the curve, you must be willing to adapt and grow with the times. If you’re looking for ways to grow your spine surgery practice in the next six months, look no further! We are here to give you four best-practice tactics that are sure to help you succeed.

Capture multiple channels

The more channels you have in your marketing plan, the more potential touchpoints you can have with patients. Use your website, various social platforms, and other digital channels to reach out to the broadest possible target audience. You can publish regular blogs, hold webinars, and post articles on patient information sites to demonstrate your knowledge and authority in the field. Whatever channels you use, you should evaluate each one to see if it is providing you with a worthwhile return.

Optimize your website

There are a few things you can do to optimize your website, and you should probably do all of them if you’re serious about growth. For one thing, make sure your site is optimized for mobile users since many potential patients searching for your services will be mobile users. Also, make sure your site delivers useful information to patients because many will use that site data to decide which surgeon to choose. Then too, you should make sure your site is optimized for ordinary web searches because you’ll want to appear on the first page of search results – otherwise, most potential patients may not even find you.

Consistently deliver superior results

At the risk of stating the obvious, you need to continue delivering superior outcomes to your patients. Not only do you need to satisfy the expectations of your patients, but you need to make their experience as satisfying as possible. That’s what gets you shared and liked and referred to on social media. Word-of-mouth is still a very powerful force in advertising, and you should take advantage of it.

Manage your online reputation

Even one bad client review can send your practice into a tailspin, so you need to do whatever it takes to prevent that. Excellent care is a good place to start, but you should also be very aware of what your patients are saying about your service and your practice. If anything negative appears, do your best to defuse the situation, and make sure to do whatever you can to alleviate the concerns of an unhappy patient. By achieving great reviews, you’ll position your practice to be contacted by a number of readers who trust the comments of prior patients.

Partner with Marvel Group and their Stewardship Program

As a bonus fifth tactic, if you’re serious about growing your practice, then you owe it to yourself to learn more about partnering with Marvel Group. Marvel Group makes a point of partnering with spine surgeons who routinely achieve superior outcomes, and our Surgical Stewardship Program can be extremely beneficial for practice growth.

Surgical Stewardship is a practice-building program for Free Agent Spine Surgeons that helps attract more ideal patients, increase reimbursement, and improve surgical outcomes.

We hope these best-practice tactics can help you achieve and sustain the growth you desire this year. If we can be of further service to you, please feel free to contact us.