23 Jan You Know You Need Marketing Help but Where Do You Even Start?
Are you a spine surgeon looking to boost your practice, but overwhelmed by the notion of hiring marketing help?
It’s easy to understand why it feels overwhelming ― there are only so many hours in the day and who has time to do marketing? And where would you even begin?
But have no fear ― with Marvel Group’s Surgical Stewardship™ program, you now have access to tailored assistance and expertise from our highly knowledgeable team of experts. Our goal is simple: We want to take the weight of marketing off your shoulders and provide a solution for attracting more ideal patients and referral sources to your practice.
What is Surgical Stewardship?
In short, the Surgical Stewardship program is a plan of action that helps build your practice through several critical components. This plan of action starts with the Patient Promise™ surgical outcome warranty that helps attract more patients by guaranteeing reimbursement up to $5,000 for any follow-up surgery that becomes necessary within one year of the initial procedure. The next element of Surgical Stewardship is the Patient Ignition Platform which provides you with all the tools and resources you’ll need to get the word out about your brand and to build trust within your community.
Some of those tools and resources include the following:
• A unique Patient Promise website tailored to the specific message you want to put out to your community
• Testimonial videos from past patients who have enjoyed superior outcomes through spinal surgery
• Prepared postcards for sending to referrals and patients
• Social media posts
• Press kits
• Office posters
All these tools and resources are crafted to highlight your unique skills and personal message to patients and are implemented by one of the most effective and respected healthcare brand marketing agencies in the country, FEED. The Agency. You can take advantage of the expert marketing proficiency provided by FEED through the Surgical Stewardship Program, and its various helpful components.
Marketing your spine surgery practice
As you can see, taking advantage of the Surgical Stewardship Program can virtually eliminate the need for you as a surgeon to involve yourself directly in marketing activities. For sure, your personal touch and your input will lend a flavor of authenticity and genuine caring to your message, but for the most part, you can leave all the technical aspects of marketing to the experts involved with Surgical Stewardship. This allows you to have the best of both worlds – you can focus on your practice and on continuing to provide superior outcomes to your patients. At the same time, your practice can continue growing, and your brand can enjoy increased recognition through the Surgical Stewardship program.
If you’d like more information on the marketing component of the Surgical Stewardship program, please feel free to reach out at any time.