There’s something special about being different. It means you’re not like everyone else, and that can be a very powerful thing.

For private practice spine surgeons, standing out from the pack can mean attracting more patients and building a successful practice. You are a uniquely talented individual with a wealth of experience, insight, and strengths.  But how different are you, really? What are you doing that makes you stand out from your competition?

And perhaps most importantly, why is being different good?

Separating yourself from the pack

If you’re a private practice spine surgeon, you’re already in a class by yourself. You have made a conscious decision to reject working with a large practice or hospital in favor of going it alone.

It’s important to remember, however, that you have competition all vying for the same individuals, and that positive progress will never be made if you’re just like everyone else.

When you are different, you stand out in the minds (and hearts) of your ideal patients. And let’s be honest, you can’t stand out if you look and sound the same as everyone else.

Think different.

Apple® had it right when they coined this phrase in the 1980s. The world’s most successful people and companies all have one thing in common: they think differently from other people.

Think about it…virtually every successful idea that has ever been advanced in this world has come from something original, something new, and those ideas have been provided by people who were “different.”

How different are you?

If you were to poll every spine surgeon in your realm of competition, you would find that 99 percent of them believe their practice is different from their competitors’ practices. But guess what? Most patients can’t really tell the difference between practice offerings.

Being different makes you irresistible and irreplaceable to your patients, and that leads to greater loyalty and more referrals.

Being different with Marvel Group 

Marvel Group helps private practice spine surgeons stand out from an already outstanding pack through our Surgical Stewardship program that helps them attract more ideal patients and referral sources through an exclusive medical device patient warranty.

To learn more about how we do this, we invite you to visit our website.